4 Mistakes To Avoid When Trying To Get Music Reviews

4 Mistakes To Avoid When Trying To Get Music Reviews4 Mistakes To Avoid When Trying To Get Music ReviewsGetting music press is never easy. So many people are vying such a limited amount of print space that getting the press attention you want is always hard work. The last thing you need to do is burn your bridges before you even build them. To make sure you get off on the right foot when youre trying to get some press coverage of your music, check out these donts when it comes to approaching music journalists. Also, dont forget to brush up on your dos for approaching the music media before your press campaign kicks off. Dont Engage in TMI Its tempting to want to share your whole life story when youre trying to get some press attention - after all, you never know exactly which accomplishment will connect with a particular writer. However, its extremely important to pick the highlights and target your message. Dont think that you can force a journalist into digging through your bac k story just by stuffing an envelope with lots of paper or attaching ten documents to an email. Not only will it likely elend get read, but you may also end up blowing your chances completely because it just seems like so much work to dig through all of your info. Stay on point about this particular project, add a few past highlights and keep your press releases to one page. Dont Show Your Frustration Ignored emails and phone calls are the order of the day in a press campaign. Getting frustrated is easy, and often, its completely valid to feel that way. As good as it might feel, however, you cant tell some journalist off for not giving your music a chance. You cant argue your way into a review or an interview and putting your bad attitude on display is a good way to get the door shut in your face for good. Stay professional in all emails and phone calls with the press, even if you dont like what youre hearing. Youll get your revenge when youre big and famous, and theyre scrambli ng to get on the guest list for your show Dont Be Annoying to the Press Youll need to follow up with music journalists often during a press campaign, and they often wont get back to you. Calling every hour, emailing several times a day- consider how youd feel if you were on the other end of that kind of barrage. Youd do much better to show music journalists that you understand that they are surrounded by people demanding their attention from all angles. Keep your messages short and sweet, make sure you let them know how to contact you and keep the door open by telling them how and when you will follow up next. Dont Get Discouraged Even seasoned PR pros have to work hard to secure music press for a release, and not every pitch is going to be a home run. Dont let an uphill battle with the press get you off track. Eventually, you will identify writers and publications that are a good fit for your music, and the job will get easier. The only way to get there is to go through th e experience - the good and the bad. Stick with it.